In the lead up to 2013 federal election, NACCHO (the National Aboriginal Community Controlled Health Organisation) developed a comprehensive social media/Twitter based political campaign built around the simple key message that “Investing in Aboriginal Community Controlled Health makes economic sense”.
Colin Cowell was NACCHO’s National Communications and Media Advisor from 2012-2014. In the post below he outlines the aims and impact of that campaign. Chosen earlier this year as Radio National's Twitterati of the Week, he also offers '8 tips for tweeting your next health event' and some key questions to consider to guide your social media efforts.
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